Digital, Marketing, Print, Brand Application
ROLE: LEAD DESIGNER
The Brief
Bassman Blaine Home is a luxury interior design company. I led design for its print and digital marketing, including printed collateral, landing pages, email, and paid ads. The goal was to upgrade its brand materials to match the quality of its interiors.
Vol. 11 Coastal Projects Booklet
Event Invitation Card
Referral One Sheet
The Decisions
The existing materials didn’t match the quality of the interiors the team was producing, so I rebuilt the look around the projects themselves. I let the photography lead and kept layouts open, typography quiet, and the palette tight, so the interiors speak for themselves.
Portfolio Page Design
Grand Reveal - Email Template
Grand Reveal Social Media - Story Template
The Outcome
The company’s materials now match the standard of its interiors, with one cohesive look across print and digital. The same system carried into social, where campaigns grew its audience 42% in 90 days.
New Client - Questionnaire
